7 B2B Web Design Tips By The Best Web Development Company India
Adopting the same web design approach that you use for B2C organizations is not going to succeed when you are designing B2B websites. The best web development company India understands that the characteristics of the B2B audiences are markedly different from those in the B2C segment. The latter are mostly individuals whose decisions are influenced by emotional factors. But B2B customers are business enterprises that make decisions after rational evaluation of a range of factors.
The B2B sales cycle is longer and instead of quickly closing a transaction, businesses have to focus on engaging potential customers. The different nature of the objectives dictates that a unique approach is used for building websites in the domain. Only then can they successfully engage the visitors and encourage them to take the main conversion actions. Here are a few effective design tips that will help B2B organizations create effective conversion-oriented websites.
1. Use Wireframes To Define Visitors’ Flow
What do you want visitors to do when they reach your website? Do you want them to explore your new range of products? Do you want them to subscribe to a promotional offer? Identify your short-term and long-range objectives and then design accordingly. Define a path that users must take to reach the final point of conversion. How do the top web development companies in India plan such interfaces? They use wireframes to provide a visual idea of the visitors’ flow to their design team. This allows the professionals to understand the ideal navigation and create a suitable design.
2. Plan An Intuitive Website Structure
The best way to make visitors reach the most important pages of your website is to build an intuitive structure. It will guide people to the key locations of your interface. There are two main principles that web development agencies in India must follow while planning an intuitive structure. The first is to determine the most important information and organize it properly. The second is to create a simple navigation plan that users can easily follow. Create menus with descriptive subcategories. Do not include too many items on the menu. Make sure that important links are always accessible to users so that they can easily click them.
3. Underline Your Value Proposition
What makes your organization different from your competitors in the industry? In other terms, why should an enterprise choose your business over other companies? You have to highlight the value proposition of your business to impress and convince visitors. Create a concise but effective statement and present it in a visually impressive manner. This tactic must be used while designing all pages but especially while creating the home page and landing pages. The best web design and development companies in India say that this will position you as a unique organization in your domain.
4. Include Consistent Calls To Action Across The Website
It is important that you tell visitors what they must do next on your website. Calls to actions (CTAs) enable you to encourage users to take the next step in their buying journey. Do you want visitors to share their contact details? Then create a CTA that asks them to click the link to the contact form. The CTAs must be spread across different locations on the website. The best web development company India says that CTA buttons must be attractive so that they catch the visitors’ attention. You must define a consistent design scheme with a suitable color palette for the buttons.
5. Create Simple Forms To Boost Conversions
Forms are important tools for increasing website conversions. A B2B enterprise usually uses forms to acquire the contact information of potential customers. The data allows the company to engage the audience and encourage them to move to the next stage in their buyer’s journey. The top 10 web development companies in India recommend creating simple forms with only the most important fields. However, they suggest that enterprises can use innovative design techniques in building forms to boost their visual appeal.
6. Highlight Proof Of Your Expertise
Simply mentioning that you are the best in your domain is not going to cut much ice with prospective customers. You have to give proof of your expertise to convince them. Showcase successful customer stories on your website. You can include case studies describing how your product or service helped a client resolve a serious pain point. You can also include video testimonials to make the feedback seem authentic. The top web design companies in India say you must also highlight ratings and awards that your business has received to showcase your expertise and domain leadership.
7. Display Contact Information Prominently
A survey indicates that more than 60% of visitors want to see contact information when visiting a website. You must create an effective contact page that includes all the necessary details like address, telephone numbers, email IDs, social media accounts’ links, etc. It must also include a contact form that visitors can use to share their contact details. Apart from this, experts at a top web development company in India say that you must highlight your contact details on other locations like the homepage and landing pages. This can encourage visitors who are impressed by your website and its content to get in touch.
Why SDLC Infotech Is The Best Web Development Company In India For Creating Powerful B2B Websites?
B2B enterprises have to adopt a distinctive web design approach to create a robust website. They must hire professional services with the right experience to achieve the best results. SDLC Infotech is the best web development company India for creating powerful B2B interfaces due to the following factors.
1. Results-oriented Website Design Services
The best web development company in India creates results-oriented layouts that are optimized for achieving your specific objectives. This helps B2B organizations in acquiring custom-made websites with better chances of success.
2. Expertise In Diverse Web Development Technologies
SDLC Infotech is one of the best offshore web development services in India with proficiency in all the major technologies. At the agency, you will find experienced coders for PHP, .NET, and Java as well as programmers with expertise in CMS solutions like WordPress, Drupal, and Magento.
3. Competitively-priced Custom Web Development Services In India
SDLC Infotech offers the best web development services in India at economical prices. The agency has the expertise to create attractive and effective websites for businesses in all types of budgets. Connecting with the company will give you access to an innovative product at competitive prices.
Amritesh has been working as a digital marketing consultant in the custom software and web development industry. During his ten-year-long tenure in the sector, he has been exposed to numerous ideas and different points of view. He has also closely studied the various aspects of the industry. He shares his insights on the segment on social networks and blogs. Join him on LinkedIn and Twitter to receive updates about his latest posts.