Importance of Website Audit By Offshore SEO Agencies In India
Are you puzzled by websites that are inferior in quality ranking above you in search results? It is time for a website audit as done by offshore SEO agencies in India and elsewhere. It will help you comprehensively evaluate every aspect of your website. You will discover the gaps in your present marketing strategy and also identify the ideas to plug those holes.
Let’s dive into the topic to know why all professional digital marketing services find website audit important.
What Is A Website Audit?
A website audit is an exhaustive process that is done to understand the current state of SEO-readiness of an interface. It looks into the technical factors as well as user experience signals that affect the website’s SEO. All the reputable SEO companies in India and other locations assess the functionality and overall performance of a website in addition to its traffic and conversion rates. This helps them in diagnosing the issues affecting the interface’s optimization program.
Why Is A Website Audit Important?
We will now discuss the reasons why every professional marketer and webmaster must conduct a website audit before initiating an SEO program.
1. Helpful In Finding Technical Errors
One of the biggest reasons why an audit is necessary is that it helps unearth technical errors affecting a website. Technical reasons like slow page loading speeds are one of the biggest factors resulting in poor user experience and bad SEO results. The evaluation will also help in uncovering coding inconsistencies like HTML errors. Experts at the best Indian SEO company say that the exercise is helpful in identifying other serious technical issues like broken links, as well.
2. Assesses The Usability Of The Website
A website must be highly usable in order to be successful. If people are unable to navigate easily through the interface, then they will not visit it again. The target audience must be able to easily find the desired information for which it visited the website. An audit helps assess the usability of an interface. Offshore SEO services in India look at the features of the website. They check whether the functionality is aligned with the end-users’ requirements or not.
3. Evaluate The SEO-friendliness Of Each Page
Experienced professionals conduct in-depth assessments that look at each page of an interface. They scroll through the pages to evaluate the SEO-friendliness of each one. They find out whether the page title and meta descriptions of every page is unique or not. Moreover, the title and meta descriptions must be within the permissible character limits and optimized with the targeted keywords. This factor is also evaluated during the exercise. Experts at the top SEO companies in India minutely scan the design, structure, functionality, and content of each page. This is helpful in separately assessing the SEO-friendliness of each page.
4. Valuable For Finding Critical Security Issues
Do you know that Google gives a lot of importance to website security? The world’s premier search engine has officially stated that an SSL certificate or the HTTPS protocol is a ranking signal. It wants to ensure that the interfaces listed in its SERPs are secure for its users. If your website is suffering from security issues, then it will not be performing well in related searches. All the reputable offshore SEO agencies in India use the opportunity provided by an audit to identify critical security-related problems.
5. Evaluate The Quality Of The Website Content
Unique content that offers value to the target audience is a prerequisite for every SEO program. Does the audience find your website content helpful and engaging? An SEO audit provides the answer to this vital question. Expert professionals at offshore digital marketing companies in India look for critical issues like duplicate content. They also assess whether the material is updated or not. Usually, content writing experts are assigned the task to make the assessment. Their job is to identify grammatical errors, factual inconsistencies, and keyword optimization issues on the website.
6. Measure The Website Against The Top Competitors
Search engine optimization is all about getting in front of the target audience before your competition. An audit will remain incomplete unless the interface is compared with the top performers in its domain. An offshore SEO company in India will check the campaign of a competing entity to identify the keywords it is targeting, the type of content it is creating, and the organic and paid activities it is undertaking. This helps the agency in understanding the gap between the client’s interface and the best performers. It also helps them in identifying some smart strategies for their campaign.
7. Assess The Conversion Rate Of The Website
Modern websites contain a variety of conversion tools like landing pages and contact forms. An offshore digital marketing agency in India uses the audit to evaluate the conversion rate of such elements. It finds out whether the present forms and landing p[ages are driving conversions or not. They look for ideas and templates that can be used to replace the current tools. The objective is to devise a plan for conversion rate optimization of the interface. This will ensure that the audit helps the website owner in meeting his/ her key business objectives.
Why SDLC Infotech Is The Best Offshore SEO Agency In India For Website Audit?
A website audit is like an extensive health check-up of your interface. It not only helps in identifying the obstacles in the path of achieving SEO goals but also aids users in finding effective strategies. You must hire a reliable service provider for conducting the exercise. SDLC Infotech is one of the most reliable offshore SEO agencies in India for holding the audit. Here are the reasons why you must hire the agency for your website’s audit.
1. Team Of Experienced SEO Consultants
SDLC Infotech is one of the best SEO firms in India with a dedicated team of expert professionals. Every consultant with the agency has extensive experience in ideating and managing SEO campaigns. These professionals are adept at evaluating all the aspects of a website and its associated SEO program.
2. Knowledge Of The Latest SEO Tools
It is one of the few offshore SEO companies in India that uses the latest tools to run and manage campaigns. The agency keeps track of the latest analytics solutions that can be used for getting in-depth views inside marketing campaigns.
3. Effective Implementation Of Results-oriented Strategies
A website audit is only one part of strategic SEO. SDLC Infotech knows that the exercise will be useless if the optimization program is not modified. The top SEO company in India follows an audit with a results-oriented campaign that helps the client achieve his/ her specific business goals.
Amritesh is a digital marketing consultant with more than a decade’s experience in managing SEO, SMO, social media marketing, paid advertising, ORM, content marketing, and email marketing campaigns. He translates his professional experiences into words for sharing on social networks and blogs. Follow him on LinkedIn and Twitter to know more about his experiences and latest posts.