SEO Problems Of New Users Solved By Best SEO Company in India
Have you just started working on your website’s SEO and are encountering problems? The best SEO company in India knows that SEO can be a challenging task for new users. Many of them do not know where to begin while others feel helpless when an unexpected roadblock appears. The current pandemic has underscored the importance of having a strong digital presence. Not just businesses but other organizations like nonprofits and even individual professionals like authors and photographers need a robust online presence. Our world is becoming increasingly dependent on the internet. Search engines are the primary source of information for scores of internet users across the globe.
Optimizing your website for relevant searches is mandatory if you want to popularize your business. Effective SEO can help in growing your business by taking it to relevant and new audiences. Search engine optimization is a continuous process that is affected by numerous factors. You have to manage these factors efficiently to keep your campaign on track. Below are some of the common issues faced by new users along with their solutions. Check this list to see if your problem is addressed or not. Even if you do not find your issue on the list you can contact our SEO agency in India to get quick and focused assistance.
Problem 1: Selecting The Right Keywords To Target
This is one of the most common issues faced by webmasters starting a new campaign. They do not know how to choose keywords for their program. Remember that all the chosen terms must be relevant to your business/ profession. Moreover, they must have a large search volume indicating their value in targeting a large section of the target audience. There are various keyword research tools available in the market. These applications provide you with a list of top keywords in every category along with their search volume and difficulty levels. Make sure that you choose a bunch of short-tail and long-tail phrases with high search volumes and low difficulty. The best SEO agencies in India optimize all the critical on-page elements like page titles, meta descriptions, URLs, image alt text, etc. with the selected terms. They also use the phrases in page content as well as in blogs and other write-ups.
Problem 2: Duplicate Content
The problem of duplicate on a website puzzles a lot of users. Many feel that Google penalizes duplicate content. First, get rid of this misconception. Google does not have a penalty for duplicate content. But it punishes material that has been copied and pasted specifically to manipulate search rankings. This does not mean that such material does not cause issues. Search engine crawlers on encountering the same content on more than one page can get confused about which is the original one. Some interfaces like e-commerce websites have to post the same content on multiple pages. To avoid SEO issues arising out of this requirement, the top 100 SEO companies in India use the “rel=canonical” tag. This tag points out the correct URL to search engine crawlers. You can use the tag in the following format:
<link rel=”canonical” href=”https://yoursite.com/category/resource”/>
Replace the link with your URL and include the tag in the head tag. You can also add the Noindex tag to pages that you do not want to be indexed. The tag communicates to the search engine bots that they must not index the page.
Problem 3: Poor User Experience
This is a tricky one. There can be various reasons why your interface is not offering an optimized user experience. An SEO experts company in India says that Google puts a lot of premium on good user experience. It wants to offer accurate and relevant results every time to users. That is why it considers a variety of factors to determine SERP positions. Compare your website with those of your main competitors. Do you notice serious gaps in design and content? Put your interface under the scanner with tools like HotJar. They will generate heatmaps based on visitors’ interactions with your website. This will help you know the areas they are spending most of their time. The tools will also help you know the important locations and elements like CTAs that the audience is missing. Hiring an agency like the best SEO company in India will help you identify such shortcomings. It will also help you optimize and update your content. Professional help will also be required to shift elements like CTA buttons to areas showing high user interactions.
Problem 4: A Fall In Rankings For Some Keywords
Do you see a sudden drop in rankings for some keywords? This is another common problem that confuses new users. SEO companies in India say that if you had made any changes to the related pages, then the fall in rankings may be because of them. Check the pages to make sure there are no technical or optimization errors. Sometimes rankings are affected due to Google algorithm updates. When this happens you will have to work hard to create valuable and in-depth content around the affected keywords. Top SEO companies in India also suggest conducting a technical SEO audit to make sure that redirects, noindex, and canonical attributes are in order. They also check the Google Search Console for any errors or warnings related to the concerned pages.
Why SDLC Infotech Is The Best SEO Company in India For New Users?
Do you want assistance on a serious issue affecting your SEO campaign? Get in touch with SDLC Infotech which is the perfect SEO company in India to resolve the problem. Here are a few factors underscoring the expertise that the agency possesses in the domain.
1. Custom SEO Plans Based On Extensive Research
SDLC Infotech is one of the best SEO companies in India for new website owners because it creates custom plans for all clients. Whether it is a large corporation or an individual, the agency adopts the same approach of creating customized SEO campaigns based on comprehensive research.
2. Continuous Campaign Tracking To Ensure Efficiency
SDLC Infotech is able to offer the best SEO services in India because of its ability to diligently monitor campaigns. The company uses the latest analytics tools to track campaigns and assess their effectiveness. It has a knowledgeable team of SEO consultants that evaluate the data from the tools to gain deeper insights and make relevant changes.
3. Affordable SEO Services In India
The biggest reason why SDLC Infotech is the best SEO company in India for new website owners is its economical pricing. The agency uses a flexible pricing structure to ensure that everyone can afford quality SEO services at affordable rates.
Author Bio Amritesh is a tech lover, social media enthusiast, and blogger who manages digital marketing campaigns for a living. He has been active in the field for over ten years and has in-depth expertise in SEO, SMO, social media marketing, email marketing, content marketing, PPC, and ORM. He is always experimenting with new online marketing tactics and reading on the subject to enrich his knowledge. He shares his thoughts with other people through social media and blogs. Join him on LinkedIn and Twitter to learn more about his thoughts and to receive updates about his latest posts.