Sales Strategy Guide By Ecommerce Development Agency In India
The online shopping industry is growing by leaps and bounds. A large number of entrepreneurs want to hire a reliable ecommerce development agency in India or other such agencies to create online shopping websites. Creating an attractive website with all the key functionalities is only half the job done. You need to have a focused sales strategy in place to ensure your business idea is translated into financial success. Most people feel that the formulation of a sales and marketing plan starts only after the digital store has been developed. They miss the point that a website is an important marketing tool and integrating some handy features right at the outset will help it bring in more customers. Here are a few ideas that you can use to create a winning e-commerce sales strategy.
1. Ensure Mobile-first Ecommerce Web Development
A large number of entrepreneurs are focused on creating a powerful website to start their online shopping business. They must ensure that their digital store is created with a mobile-first e-commerce development approach. A study shows that almost 40% of mobile users have conducted at least one online shopping transaction from their devices. Moreover, a majority of the millennials prefer shopping through their mobile phones rather than using a desktop website. This is the reason why ecommerce development agency in India and elsewhere create fully responsive websites that can be displayed perfectly on all types of devices.
2. Integrate Trust Signals Into Your Website
You cannot make a sale if the customers do not trust your brand. It will be pertinent to include vital trust signals into your store’s layout. Start by installing an SSL certificate on your website. This will activate the HTTPS protocol and the padlock sign in your URL. Audiences will know that your website has a system for conducting shopping transactions in a secure manner. Apart from this, you can also display security badges of the solutions that you are using to safeguard the store. Another tip is to include genuine product reviews. Ask real customers to provide feedback about the items they purchased. Do not post only text-based reviews and invest in short video clips featuring your clients. Watching real customers share their experiences will encourage others to follow suit. Ask a reputable ecommerce store development agency in India for assistance in the matter.
3. Boost Audience Engagement On Social Media
Most entrepreneurs know that social media platforms are effective for building engagement with their audiences. Ecommerce enterprise owners must pull out all stops in boosting the engagement of their customers on social networks. Start by identifying the channels that are popular among your potential customers. Then use segmentation techniques to divide them into groups based on their interests and demographic factors. This will allow you to create personalized messaging for each group. Such messages find a stronger response than simple, generic content. You can also use the insight to create contests that promise an attractive prize. Competitions that ask people to share their content are good for increasing engagement. A reliable ecommerce development agency in India with a dedicated digital marketing services arm will create an effective engagement strategy for your store.
4. Gain More Sales And Conversions With Email Marketing
Do you want to know about a cost-effective marketing strategy for targeting new as well as existing customers? Email marketing allows you to create personal communication with people. You can use the medium to educate and inform them. Brands use newsletters that contain helpful information related to their domain as well as details about new promotions and offers. This helps in catching the attention of people who are already interested in your products or services. This strategy can be especially effective in targeting people who visited your store, showed interest in a product, but left without purchasing it. Think of it as a remarketing strategy but without a paid advertisement to encourage the visitor to complete the transaction. Digital marketing experts who offer advice to the top ecommerce development agency in India say that email marketing can be an effective technique for online stores.
5. Design A Simple Checkout Process With Multiple Payment Options
Make sure that you create a simple checkout process for the shoppers who visit your store. If you ask the best ecommerce development agency in India, they will tell you that a simple process with minimum steps can have a great impact on your conversions. Most people are not too keen on sharing detailed information about themselves. Instead of asking for details that can help you in marketing, look to gather information that is necessary for completing the sale and delivering the product. Moreover, include multiple payment options so that people can easily pay for their desired items. This will help you in closing more sales and encouraging them to visit the store again in the future.
Why SDLC Infotech Is The Best Ecommerce Development Company In India?
People who want to create a profitable online business must create a sales plan right at the outset. It will be helpful to partner with a development company that understands the value of creating a sales-oriented digital store. SDLC Infotech is the best ecommerce development company in India for building online stores that are optimized for optimum sales. Here are a few reasons why you must choose the agency for your e-commerce development project.
1. Expertise In All The Major Ecommerce Development Platforms
SDLC Infotech is the best ecommerce web development company in India because of its expertise in all the major technology platforms. The agency can build feature-rich stores using core technologies such as .NET and PHP and their associated frameworks. It also possesses complete mastery over e-commerce-centric platforms such as Shopify, Magento, and WooCommerce.
2. Skilled At Creating Optimized Online Stores
SDLC Infotech is the preferred offshore company for ecommerce development for overseas entrepreneurs because of the agency’s ability to create optimized digital stores. Business analysts collaborate with developers and designers to identify a suitable platform, layout, and features for a project to ensure its success.
3. Specialized E-commerce Website Support Services
SDLC Infotech is one of the top ecommerce development agency in India that offers specialized support services to online store owners. The agency takes care of all the software updates and website maintenance tasks to ensure you can focus your business without any trouble.
Amritesh is a digital marketing expert who has closely watched the evolution of the custom software and web development industry over the last ten years. He likes to explore different sides of the industry by writing blogs and social media posts on related topics. Join him on LinkedIn and Twitter to read more such posts.